IF THE catchy song in the new Jollibee TV ad sounds familiar, it's because the voices behind it are OPM icons who've made generations fall in love with their lighthearted melodies and playful lyrics.

Danny Javier, Jim Paredes and Boboy Garrovillo of ingenious trio Apo Hiking Society make beautiful music with the top fast-food chain's latest campaign, performing the theme song for the Jollibee Breakfast Joys TV commercial.

"The trademark sound of the Apo Hiking Society is optimistic, a spirit that we associate with the beginning of the day. We aim to encourage Filipinos to take charge of their days by starting it right with Jollibee Breakfast Joys," explained Gold Tantoco, Jollibee vice-president for corporate marketing.

"The group's appeal, of course, is also undeniably Filipino, a value that Jollibee continues to support," she said.

For more than three decades, APO has provided the soundtrack to the lives of Filipinos. Over the years, their unique sound continues to influence new artists as they opt to project a more Filipino sound.

APO's trademark lively harmonization are evident in Shine (the theme song written for them by Jasper Perez), effectively underscoring the commercial's message of Jollibee as a place where people from all walks of life can pick a morning meal to start their day right.

Whether dine-in, take out, delivery or drive-thru, Jollibee Breakfast Joys give diners versatile choices of deliciously filling and affordable breakfast meals, including Longganisa, Beef Tapa, Corned Beef, Hotdog and Chicken Tocino rice meals, two-piece Pancake with Maple Syrup and Pancake Sandwich with Cheese.

"It feels great to be working with one of, if not the biggest Pinoy fast-food business that grew from humble beginnings. We hope that the audience, upon hearing the APO sound in the song, will relate to theme and have a fun time at Jollibee. Iba na yung grupo silang nakapila sa Jollibee at kasing-saya ng APO sa pagkanta namin," shared Boboy.

"We'd like to think that it's one of the things they would like to try more often, if only because of the fact that we are singing about an experience that they too can enjoy daily," added Danny.

Additionally, Jollibee is also marking more than 30 years in the local fast-food industry, an achievement that is not lost on the singing icons.

Jim said, "Like a good Filipino venture and like APO, Jollibee will surely be around longer than its competitors...a triumph of Filipino teamwork, fun, camaraderie, creativity and service."